We have used the Extracorp tipping service since 2002 and see it as a valuable part of our
Marketing strategy. Footy Connection provides us with a fun and engaging environment
in which we can interact with both Members and non-Members on a regular basis.
pper numbers increase every year, as does the positive feedback which
is invaluable for both our brand and reputation.
Rob Alexander
eBusiness Consultant
Victoria's Teachers Credit Union
footytips.com.au helps many different organisations to
use footy tipping to achieve marketing objectives.
This is our first year using the Footy Tipping Programme and
we have already seen huge benefits!
We are now able to communicate with a massive database regularly and
have already seen significant sales arise from this group.
Using this interactive and fun medium is a great way of building
relationships with our customers.
Graham Freeman
Marketing Manager
Rick Hart Electrical
Now in it's fourth year the Sticks Footy Tipping Competition
run by footytips.com.au has been a resounding success. Not only has the competition
been easy to run, it has proved a very effective way to communicate brand values
and winery events to our database on a regular basis.
The team at footytips.com.au has proved to be dynamic and professional.
With their assistance we more than doubled our entries in 2005.
We would happily recommend footytips.com.au to any business looking to
conduct a fun competition and build a database.
Cameron Mackenzie
Marketing Director
Yarra Hill Winery
By offering Geelong's 'biggest' footy tipping competition,
Addy Footy Tipping replaced the need for our readers to
consume competitors' tipping systems, earned higher section
recall for Addy Footy (sports section masthead) and the newspaper's
overall brand health benefited from interactively entertaining
readers as well as just informing them.
We can also attribute a significant increase in traffic
through our website and actual paper sales (we published
the leader board weekly) to the system.
Although we haven't yet made full use of all the customer
contact features of the site, we are comfortable in the
knowledge that it's there ready to go at the touch of a button.
Furthermore, the website was easy to use, saving precious time,
and the up-to-the-minute stats are useful for regular reporting.
We are looking forward to launching an even bigger Addy Footy
Tipping competition to our readers in January 2006.
Belinda Loone
Marketing Manager
Geelong Advertiser
It's impossible to be a Melbourne radio station and not embrace footy.
We love it, our audience love it, and about 14,000 of them decided to get involved
in Nova's footy tipping competition this year! And that's a serious uptake in anyone’s
language.
Why do we love doing footy tipping?
It enables us to connect through the great leveller that is the footy.
It allows us to drop an email to our listeners twice a week, thus helping
keep us top of mind. It means Nova's website is a 'destination' every Monday
morning to see how the tips went.
Why do we hate it?
I'm doing really badly this season.....but hey, there's always next year!
Dan Bradley
Program Director
Nova 100
Footy tipping is an easy, seamless way to engage with your
customers (and potential customers) online.
It helps generate brand awareness, builds ongoing dialogue
with your customers and attract new customers cost effectively and simply
through targeted promotional messages in tipping emails.
Lorraine Marsh
Brighton Consulting
Footy tipping compliments our various marketing activities and long
term strategy to allow our consultants to build closer relationships
with clients and prospects.
It's a simple but effective tool that's backed up by great service.
Lisa Gargarno
Catalyst Recruitment
Thanks once again for your assistance in negotiating and setting up our
online footy tipping competition. This year we are again looking forward
to increasing record participating with last year's competition resulting
in a 20% increase in site traffic through our main page.
Your continuing support for this service has given us the confidence to
proceed into our fifth year.
islandstate Credit Union
The Herald Sun has enjoyed a partnership with footytips.com.au over the last few
years through our Football Tipping Competitions.
The team at footytips.com.au are
easy to deal with, and have ensured the planning and execution of our
competition this year was seamless.
We have enjoyed the most successful
football tipping competition this year and we believe this is due, in part
to the team at footytips.com.au, and their responsiveness to our brief.
The regular email updates were very popular with our clients and enabled us to
better leverage the competition, and communicate the benefits of the Herald
Sun to our clients.
We look forward to continuing our relationship with
footytips.com.au in the future.
Sarah Lewis
Marketing Analyst
Herald & Weekly Times
