Dedicated and targeted promotional emails
Like traditional DM (Direct Mail) marketing, footytips.com.au allows companies
to access email addresses for direct marketing purposes that are compliant with the SPAM Act.
The differences are:
- People can click through from the DM offer.
- Emails will include branding by the sender with the offer inside.
- You will need assistance from a bulk email provider.
- You must comply with the Spam Act.
- Shorter messages with graphics and a specific offer is the best way to encourage a response.
- It is an opt-in service and customers will recognise the sender of the email as they have provided
their consent to receive promotional emails.
- Email is more cost effective.
The similarities are:
- A Direct Marketing plan will be provided by the agency.
- You can target groups based on a range of criteria.
- You can target people that you do not have a relationship with.
For more information on opt in email marketing please contact us.
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