Solus Email Specifications & Guidelines
When preparing your HTML email campaign, we advise you to keep the following in mind.
Email Creative Size
Your email content and creative should be kept to a maximum of 600px so that it will display in email application viewing windows to best effect.
Ensure that all your images have an alt property that will provide descriptive and meaningful content even if images are not displayed for any reason.
Declaring Image Heights and Widths
Always specify the width and height of images contained in the email to keep formatting consistent in case images do not load.
Support for background images in email is very poor, notably in Outlook 2007. Try to design your email creatives without relying on background images and compensate by specifying a background colour which will appear if the images do not render.
<table border="1" bgcolor="#FF0000"> <tr> <td width="300">Table Content</td> <td width="300">Table Content</td> </tr> </table>
The Default link is the main link that you would like the list subscriber to click on when they receive your email. You can have as many links within your email as you like, but the Default link is the most important one.
Clean & Simple Layout
CSS positioning elements are not supported in most web-based email clients. For this reason, it is recommended that you use tables to format your emails.
Inline Styles are preferable to other style definitions as many email clients strip out all information not contained within the body of the email. Keep styles as simple as possible - many advanced CSS properties are unsupported by email clients.
Image File Sizes
Images should be kept to the lowest file size possible to improve email loading time.
Tips to Avoiding SPAM filters
Image to Text Ratio
The greater the text to image ratio the better chance you have of avoiding spam filters.
Length should be less than 50 characters. Ideally your subject should be between 4 - 8 words written in sentence case and refrain from exclamation marks. The best subject lines are descriptive of the content and capture the viewers interest.
Avoid using large font sizes and stick with only one or two different fonts and/or sizes.
Important Many email applications do not support the following elements:
For more information regarding these Guidelines, please contact us at:
Level 3, 68 York Street
Sydney NSW 2000
P: +61 2 8622 8444
F: +61 2 8622 8483